10) 1940's & 1950's

•Commercialism and branding in the 1950s.

50's advertisements were generally laden with sexism for no real reason, ad men seemed to think that women were only for housework and bearing children, but mainly housework. This lead to ad men producing these kinds of adverts that lead people to believe that women were stupid, adverts even implied that housework might even be a bit much for them.

A common theme in tobacco advertisements was recommendations from professionals such as doctors and dentists, advocating a particular brand of cigarettes as healthier than other brands, and therefore you should buy the lesser of the evils.

car advertisements in the 50's were very well done, though they all looked pretty similar, car companies were scared of adverts not showing the car, so all of them will show the car in full, its only later that the adverts started showing how the car would make you feel, or candid shots of parts of the car

many adverts in the 50's were illustrated for print, though this one is photographed, the context of this advert again is very sexist, and implies that if you don't buy this coffee your husband will beat you, this advert is very controversial now due to the issues of sexism and domestic violence, but it was perfectly fine when it was circulating

This advert implies that schlitz beer is as good as eating dinner, and a perfectly fine substitute, it also works on quite a clever level, in that even if you don't want a beer right now, you should have them in the house anyway, because who knows when your wife could burn the dinner, the art in all of these advertisements is beautiful and extremely well done, and are quite witty in concept and execution, though for obvious reason they wouldn't be allowed today